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What is Search Engine Optimisation?
Search Engine Optimisation, or SEO, is how brands and businesses make their way to the top of the search engine rankings. With companies such as Google using over 200 different signals in their algorithm – the process that decides websites’ positions on their Search Engine Results Pages (SERPs) – it’s not surprising that SEO can seem like a dark art.
Provance’s SEO specialists will take the mystery out of achieving top SERPs rankings, however competitive your industry, to achieve brand success.
How can SEO grow your business?
At Provance we work with clients of all sizes, from established brands through to small companies, who are all looking to grow their customer base and market share, and beat the competition online. Through the integration of a thorough working knowledge of the technical aspects of SEO plus top-quality content, we work with you to to create a personalised SEO strategy.
We believe that success is underpinned by research. That’s why our SEO strategy begins by working with you to really understand your brand and its values, and what your marketing and business objectives are. Armed with this knowledge, we create a campaign that meets your individual needs. We’re equally happy to provide a full SEO marketing service, or work with your in-house marketing team.
Once we understand you and your business, we undertake extensive market research and keyword investigation, then develop a strategy that meets your needs. Client satisfaction is at the heart of our business, so we will always be honest about the impact that we expect your campaign to have.
Benchmarking and monitoring
Understanding where your business sits in relation to others in your sector is key to achieving success in the digital world. We identify where you are in relation to your competitors at the start of the planning process and continue to monitor throughout the campaign, so that you can always keep ahead of the competition.
As well as developing SEO strategy, we also offer SEO auditing. SEO auditing enables us to identify any issues that could be affecting the success of your website, and deal with the problems that we find. The auditing process includes assessing a wide range of factors, which include backlinks, speed, website redirects, indexability, and duplicate content so that we can maximise your website’s online profile.
Our SEO strategy will incorporate a number of factors, including top quality content marketing, and blogger and PR outreach to increase your brand’s visibility.
Measurement and reporting
Throughout your SEO campaign, we monitor and measure the results, and report back to you in detail. Your dedicated account manager will always be happy to answer any queries you have and provide the information you need.
How Much Does SEO Cost?
Here are some of our popular packages. However, we understand every business is different so we like to tailor our packages to suit you!