Measurement of Digital Marketing
Measurements are everywhere. If we’re driving, we measure our speed. If we’re trying to lose weight, we measure calories. We keep track of time until birthdays, anniversaries, and holidays. Understanding the numbers in business is essential. If you have a business plan, it must include numbers. Measurements help us keep our business and marketing activities on track. They also help us to know when we might need to make adjustments. If we measure what matters to our business, we will know what works and what doesn’t work quite so well.
But how do we know if a measurement of digital marketing matters? Well, if you see a measurement and you know what you then need to do, it matters. It matters because it’s a number that provides insights. It matters because it’s a number that allows you to take action. If you don’t know what you need to do next, it probably doesn’t matter. It’s interesting, but it’s perhaps not business critical. With social media, there are so many things you could measure, from the number of followers to number of posts, number of mentions, number of click-throughs to a website, and so on.
It’s not just about the words, images, and videos we post online. It’s about the impact they have on our audience, and it’s about the impact they have on our business sales. Of course, we also need to know what we’re spending on our business and marketing activity. Put all of those numbers together, and that’s return on investment, a measurement that really does matter.
Not sure where to start? ProVance will quickly analyse your digital marketing activities to show you how they’re performing and work with you to produce a clear set of goals and social activities that will quickly and effectively attract the right people to your website. Drop us a line to [email protected] to get started.
